For many plus size brides, shopping for a wedding dress can be a stressful and challenging experience. The bridal industry has traditionally catered to a narrow beauty standard, leaving many plus size brides feeling marginalised and excluded.
When designers and prints are always putting the most clad bodied women in these lehengas, then you have no choice but to question these very high society people. What more needs to be done to create a forever solution?
Representation in Advertising and Media
The bridal industry needs to recognize the importance of representation in advertising and media. Plus size brides need to see models who look like them in advertising campaigns and on social media. Seeing plus size models in wedding dresses can help to normalize plus size bodies and empower brides to feel confident and beautiful on their wedding day.
Inclusivity in Sizing
The bridal industry needs to be more inclusive in sizing. Most bridal boutiques carry a limited range of sizes, leaving many plus size brides with few options. Bridal designers should create dresses that cater to a diverse range of body types. Inclusivity in sizing can also help to reduce the stigma surrounding plus size bodies.
Diverse Styles and Silhouettes
The bridal industry needs to offer a range of styles and silhouettes that cater to plus size brides. Plus size brides come in all shapes and sizes, and a one-size-fits-all approach is not appropriate. Bridal designers should create dresses that flatter a variety of body types, such as A-line dresses, ball gowns, and mermaid dresses. Providing a range of styles can help plus size brides feel confident and beautiful in a dress that flatters their body.
Empowering Language
The bridal industry needs to use empowering language when referring to plus size brides. Terms such as “plus size,” “curvy,” or “full-figured” should be used instead of stigmatizing terms such as “fat” or “overweight.” Using empowering language can help to reduce the stigma surrounding plus size bodies and promote body positivity.
Yes by offering representation in advertising and media, inclusivity in sizing, diverse styles and silhouettes, empowering language, you do create an impact.
But although a lot needs to be done some shifts have started happening. Here are some brands that offer dedicated plus size options for brides –
- Aza Fashions: a luxury fashion brand that offers a range of plus size Indian bridal wear. Their collections include lehengas, sarees, and gowns that cater to a variety of body types.
- Kalki Fashion: a popular Indian fashion brand that offers a range of plus size options for brides. Their collections include traditional Indian bridal wear as well as modern gowns and dresses.
- Lashkaraa: a fashion brand that offers a range of plus size Indian wear, including bridal wear. They offer a variety of styles and designs that cater to a range of body types.
- Manyavar: a household Indian fashion brand that offers a range of plus size options for grooms and brides. They offer traditional Indian wear, including sherwanis and lehengas, in a range of sizes.
- NineColours: an online fashion retailer that offers a range of plus size Indian wear, including bridal wear. They offer a variety of styles and designs that cater to a range of body types.
These brands offer a range of options for plus size Indian brides, from traditional Indian bridal wear to modern gowns and dresses. It’s essential to do your research and find a brand that offers styles that cater to your body type and personal style. By embracing inclusivity and offering plus size options, these brands are helping to empower plus size brides and promote body positivity.
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